Edinburgh out-of-home inventory ·
Where the frames are
Fixed-location frames plot individually; Bus and Taxi frames are registered at a depot address rather than their live route, so they're shown as one large marker per depot. For the same reason, Bus/Taxi frames are grouped under the "Citywide (mobile)" area rather than the depot's own neighbourhood — their audience is wherever the vehicle travels, not the depot's location.
Fringe core = areas with a major Fringe/EIF venue directly inside them (Underbelly, Pleasance, Gilded Balloon, King’s Theatre, EICC). Fringe secondary = nearby areas with lighter festival-related activity — smaller venues or festival hospitality, not a headline venue itself.
Impacts by area
Average weekly impacts per frame — normalises for how many frames sit in each area.
Environment mix
Weekly impacts by environment — hover for its share of frames vs. its share of impacts.
Top media owners
Ranked by weekly impacts across their Edinburgh frames.
Top 15 frames by weekly impacts
| Frame ID | Environment | Media owner | Area | Weekly impacts |
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